Three friends, in 2010, founded the new On brand in Zurich with the aim of developing products designed and manufactured in Switzerland using the most innovative technologies. The core of their company is based on revolutionizing the very concept of running starting from the worn shoe. By combining experience in running and technical experience, they managed to create the On Shoes line, a new model of running shoes characterized by accentuated cushioning, perfect for giving an excellent running sensation without further effort. Used by many Olympic champions for their innovative technology, over the years the On running shoes manage to reach all continents with the various models created. On Cloud shoes, launched in 2014, represent the first fully cushioned running models and decreed the lightest in the world. The basic model of the On Cloud shoes has been improved over the years; making them waterproof but at the same time breathable, adding the ballistic canvas, the 3D embossed upper and creating new colors that can capture anyone's attention thanks to color-blocking. On shoes are not only suitable for running but, thanks to the different designs made, they are perfect for walking around the city. Match them with a sporty or casual outfit; On shoes will allow you to move comfortably while maintaining a contemporary style. Click and buy the most suitable On Cloud shoes for you on Veltroniuomo.com!